Going beyond the architect's usual sole reliance on the visual, RMC&A appealed to the olfactory sense in his design for the Original Cookie Co. The mall-based chain wanted to emphasize its fresh, on-site baking. RMC&A's prototype moved the baking ovens from the back of the store to full view. Traditional bakery cases and awnings created a homey environment to display baked goods, cookie jars and beverages.

Of paramount importance, RMC&A designed a ventilation system that complied with mall requirements by eliminating heat while piping the irresistible scent of freshly baked cookies into the surrounding environment, providing an aromatic marketing tool for 75 locations.

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